We designed and produced the branding and PR/marketing for the opening of a new shop in Nagoya Building in the Tokai region for Metsugaray Inouye, a specialist in processed meats such as ham and bacon. A crowdfunding campaign to coincide with the opening of the new shop reached its target amount in just one day and attracted a large number of supporters. Since the rebranding, the products and brand have been featured in a variety of media.